Thank you for explanation. Now I got the point .
I know a similar Punjabi word that is I think
"شُہدے"
I think this is the same or similar but it is used for excessive Show Off and not for hunger. I have heard a saying like this.
سب لاہوری شہدے نہیں ہوتے پر شہدے سب لاہوری ہوتے ہیں۔
or...