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WWF hopes this public support will convince governments across the world to agree to take effective action to tackle climate change, when they meet at the UN Climate Summit in Copenhagen in December.
Dr Richard Dixon, director of WWF Scotland, said: "WWF's Earth Hour promises to be the biggest show of support ever for action on climate change.
"By signing up to switch their lights off, millions of people will be showing world leaders that they care about tackling climate change.
"This is a simple way for people to show their support for strong action on climate change."
THIS IS OUR ONE AND ONLY PLANET. OUR HOME:
What does WWF stand for?
WWF originally stood for "World Wildlife Fund". However, in 1986, WWF had come to realize that its name no longer reflected the scope of its activities, and changed its name to "World Wide Fund For Nature". The United States and Canada, however, retained the old name.
The resulting confusion caused by the name change in 1986, together with its translation into more than 15 languages, led the WWF Network in 2001 to agree on using the original acronym as its one, global name - the acronym that it had always been known by since its inception way back in 1961: "WWF".
What is WWF's mission?
WWFs mission is to stop the degradation of the planets natural environment and to build a future in which humans live in harmony with nature, by:
conserving the worlds biological diversity
ensuring that the use of renewable natural resources is sustainable
promoting the reduction of pollution and wasteful consumption.
In pictures: Earth Hour
More than 3,400 cities worldwide are taking part in Earth Hour, turning off their lights for one hour at 2030 local time in protest against climate change.
New Zealand was one of the first countries to take part, with government buildings switching off all but the most essential lighting.
Dr Richard Dixon, director of WWF Scotland, said: "WWF's Earth Hour promises to be the biggest show of support ever for action on climate change.
"By signing up to switch their lights off, millions of people will be showing world leaders that they care about tackling climate change.
"This is a simple way for people to show their support for strong action on climate change."
THIS IS OUR ONE AND ONLY PLANET. OUR HOME:
What does WWF stand for?
WWF originally stood for "World Wildlife Fund". However, in 1986, WWF had come to realize that its name no longer reflected the scope of its activities, and changed its name to "World Wide Fund For Nature". The United States and Canada, however, retained the old name.
The resulting confusion caused by the name change in 1986, together with its translation into more than 15 languages, led the WWF Network in 2001 to agree on using the original acronym as its one, global name - the acronym that it had always been known by since its inception way back in 1961: "WWF".
What is WWF's mission?
WWFs mission is to stop the degradation of the planets natural environment and to build a future in which humans live in harmony with nature, by:
conserving the worlds biological diversity
ensuring that the use of renewable natural resources is sustainable
promoting the reduction of pollution and wasteful consumption.
In pictures: Earth Hour
More than 3,400 cities worldwide are taking part in Earth Hour, turning off their lights for one hour at 2030 local time in protest against climate change.
New Zealand was one of the first countries to take part, with government buildings switching off all but the most essential lighting.
